352MC Professional Photographic Practice – Original Proposal

­­Coventry University BA (Hons) Photography

Professional Photographic Practice: 352MC                                                                   


Student: Holly Constantine                                                      Date: 14/01/2015


 1.TOPIC / TREATMENT & AUDIENCEA brief description of the project you will be carrying out including the methodology you will undertake, the presentation strategy you aim to employ, and the context for which you intend to create the work.The themes that I will be looking at throughout this project include: reconnection, reminiscence, memory, association, and landscapes.For this project, I want to go back to my photographic roots by focusing on the area of Landscapes. My underlying inspiration and influence for my love of landscape photography stemmed from the relationship I had with my (deceased) Grandpa and the numerous family holidays we experienced in the Lake District. Wanting to reconnect to my Grandpa, this project will involve me revisiting places within the Lake District that I associate with some of the personal memories I shared with him. As this project is dedicated to the reconnection and memory of my Grandpa, I thought it would be a good opportunity to invite my Dad to be a part of the projects process, which will allow him to reconnect and reminisce about his father through assisting in the creation of a semi-collaborative, generational project.

(The places that I plan on revisiting within the Lake District include: Buttermere, Haystacks, Catbells, The Langdales, Latrigg, Chesters by The River, and the Little family cottage that we went to on our last trip with Grandpa (Name Unknown)).

Revisiting these places of personal memorial significance within the Lake District will provide me with the opportunity to create visual representations of my personal memories through photographing the landscape I associate with them. Although most of the photographs I take will be of these associated landscapes, I may also include images of exteriors and interiors of certain buildings, and some still-life’s, allowing me to also document the realistic location of the memory’s creation. As a part of the methodology of this project, I am also planning on searching through Grandpa’s old photographs and letters, adding an archival aspect to the project, which will enhance the projects theme of reconnecting and revisiting places and things in the past. (Taking this into consideration, depending on the photographs found within this primary research, I might also decide to try and recreate some of Grandpa’s found images with the next two generations of Constantine’s (my Dad and me), which will help to highlight the generational aspect of the project.) I am also considering documenting the process of revisiting these places by including polaroid’s of the experience and collected items (such as receipts from different hotels and car parks, as well as natural materials from the different locations), in order to showcase the semi-collaborative methodology behind the project. Finally, I also want to create soundscapes of the ambient noises within the revisited places, which the audience can listen to whilst viewing my work, in order to create a tool that allows them to immerse themselves, and gain a greater understanding, of my personal, documented memories.

In regards to the presentation strategy, I plan on including a number of different aspects within my final exhibition piece in order to present a more in-depth project, allowing my viewers to achieve the best possible understanding of the project and its context. My current plan is to create a (memory) book that includes a number of photographs I have taken of the revisited places, alongside a creative, written piece about the memory I recall, which will allow the viewer to receive a greater understanding of the memory I am trying to depict. I am also planning on mounting a large, single print on the wall that encompasses the beauty and meaning of the landscape project, which will act as an introduction or overarching, visual description of the project and the other exhibition pieces. The final exhibition aspect that I am considering is a display case that will be used to present both the archival and experience features of the project (including Grandpa’s found images, polaroid’s and collected items).

Relating to the research for this project, as you may be aware, for my Symposium, I am looking at theories surrounding remembrance and reconnection through the use of landscape images as memory triggers. Throughout this Symposium module, I have therefore found that a lot of the research I have completed will be very beneficial for my Final Major Project. For example, some of this research includes ideas surrounding memory books and ways to best represent memories visually, as well as providing me with a greater, general understanding into theories behind memory recollection and their association to place. Also, as I have been briefly planning this project since last August, I have been able to attend a one-to-one tutorial session with Matt Johnston, who suggested numerous books, photo-books and photographic collections to look at as a part of my research. These include:

  • Poetry by Gary Snyder and Edward Thomas
  • “Four Fields” by Tim Dee
  • “The Old Ways” by Robert Macfarlane
  • “The Marshes” by Samuel Wright
  • “Power Places” by Joseph Wilcox
  • “The Pond” by John Gossage – who was one of the first to create a collection of landscape images for a photographic project (i.e. rather than using them to illustrate an article); he therefore created something very different, which read like a short story
  • Mark Klet and Bryon Wolfe’s “Reconstructing the View”
  • Todd Hido’s “Roaming” – who creates work that seems very painterly and acts as a kind of anti-landscape; the less crisp images are more relatable to the viewer as they seem more creative (representing memory) rather a simple documentation of the landscape
  • Paul Gaffney


2. SKILLS AND RESOURCE REQUIREMENTSIdentify the skills you think you will need to develop, and the resources you envisage being required to enable a successful resolution of your idea within the given time and theme.Some of the skills I think will need to be developed, or used, throughout this project include:

  • Writing skills – critical, reflective and creative
  • Photographic skills – technical and creative (including opening myself up to experimentation)
  • Audio recording skills
  • Research skills (information retrieval)
  • Critical reflection skills (self-evaluation and self-criticism)
  • Time management
  • Verbal and visual communication (to a proposal review board and specified market)
  • Independent study

The resources I will need to create my project include:

  • Camera –Canon EOS 600D
  • Lenses – Canon AF 18-55mm lens and Tamron SP 10-24mm lens
  • Tripod
  • Polaroid camera (and film)
  • Edirol R09 collection (including headphones)
  • SD Cards
  • Access to archived photos and materials (i.e. Grandpa’s Old Photographs)
  • Access to the library and internet – required for research
  • Laptop – for methodological and developmental written work
  • Travel – to, from and between desired destinations (in the Lake District)
  • Accommodation at desired destinations (in the Lake District)
  • Appropriate clothing and equipment protection for varying weather conditions
  • Access and use of an online company that prints books (e.g. Blurb) – required for the final exhibition book
  • Access and use of the universities Print Bureau – required for the final exhibition print
  • Frame – required for the final exhibition print
  • Permission to use a display case or the access to a company that produces them – required for the final exhibition archive display case

Please note: This project will be primarily self-funded (with some financial assistance provided by my Dad in regards to travelling and accommodation) and will, therefore, mainly include the use of resources that I own or can get access to through the Media Loan Shop


 3. TIMETABLEPlan how you will use the study time allocated for this Module. This would include dates for tutorials, seminars, workshops, shooting, processing, printing, editing, mounting etc. (You are advised to build in a one-week buffer zone – i.e. have everything ready a week before the deadline, as something always goes wrong..!)August:

  • Brainstorm of Final Major Project ideas


  • Briefly plan Final Major Project idea


  • One-to-One discussion with Matt Johnston
  • Saturday18th to Sunday 19th October 2014 – First trip to the Lake District as a way of getting my bearings (visited Buttermere, Haystacks, Catbells, Latrigg, and Chesters by The River)


  • Research for Symposium (that will be beneficial for my Final Major Project)


  • Research for Symposium (that will be beneficial for my Final Major Project)


  • Research for Symposium (that will be beneficial for my Final Major Project)
  • Write drafts of proposals
  • 24th – 25th January – Possible trip to the Lake District?


  • Final Draft for Symposium – 3rd February 2015
  • (Focus mainly on Symposium)
  • 14th – 15th February – Possible trip to the Lake District?
  • Research into photographers/artists work


  • Deadline for Symposium – 2nd March 2015
  • Research into photographers/artists work
  • Development and experimentation of work
  • 7th – 8th March – Possible trip to the Lake District?
  • 14th – 15th March – Possible trip to the Lake District?



  • 21st – 28th March – New York!
  • Development and experimentation of work
  • 30th March – 13th April (Easter) – Possible trip to the Lake District?
  • 13th – 27th April – Edit photos, write creative writing pieces, create book
  • 27th April – Send book and print off to be printed (allow 10 days for book printing)
  • (10 days of book and print printing – look for/access display box and catch up on any written work)


  • 11th – 20th May – Reflection and Completion


 4. OBJECTIVES AND OUTCOMESWith reference to the Assessment Requirements (see below) and Intended Learning Outcomes for this Module, specify what you intend to achieve by the end of this project and try and summarize what you hope to have learnt. This section should also include a sentence describing how you want your audience to respond to your work – how, ideally it would be appreciated and understood.Within this module I have many aims and objectives that I intend to achieve through the creation of this Final Major Project. Personally, I would like to create a final project outcome that I can be proud of. I want to create a piece of work that will allow me to develop my professional independence through the defining and contextualization of my work within contemporary practices and ideas, whilst also producing high quality photographic material. This will then allow me to include the work within my portfolio, diversifying the evidence of my range of photographic skills, which will increase the professionalism of my portfolio and therefore, hopefully, my employability.Another personal aim that I would like to achieve throughout this project, relating back to the context and reasoning behind the projects creation, is that I want to be able to experience a strong sense of reconnection to both my (deceased) Grandpa and my Dad. However, in terms of my specified audience, and how I want them to respond to this piece of work, I feel like my project will be accessible to a wide audience through the fact that it is exploring a relatable subject area: memory. I therefore want to create an immersive exhibition piece that will allow the audience to empathize with this feeling of connection, by allowing them to connect to me through the memories that my work displays. I also want to be able to make this immersive and empathetic piece reflective; I want to provide the audience with a gained understanding of reconnection through memories, whilst also encouraging them to consider their own personal memories (and memory triggers) that will later allow them to reconnect to their own lost loved ones.

(These aims will be achievable through the choices I make in determining the outcome of my project, as I will be considering them through the developmental process.)

In regards to summarizing what I want to have learnt by the end of this module, the main skills I wish to enhance are writing (critical, reflective and creative), photographic (technical and creative) and research skills, as these are the main skills I will require if I am to pursue the future career option that I am currently considering (photographic features writer). Throughout the creation of this project, I would also like to challenge one of my main weaknesses (experimentation), by opening myself up to forms of experimentation without concerning myself with any possible negative outcomes that could be associated with it (i.e. ideas that the specific technique could be deemed inappropriate for what I want to achieve). Finally, I would also like to try and enhance my verbal and visual communication skills (to a proposal review board and specified market) throughout this project, as I feel that these will be required of me, on numerous occasions, in future careers and projects.



Remember the Assessment Requirements:

  • A Body of Work appropriately formatted and presented. Produced in relation to the Project Proposal, the creation of The Body of Work should be realized through a rigorous process of critical research and creative experimentation. The final outcome should evidence ability to produce lens-based work of the highest technical quality, conceptual rigor and critical awareness. What constitutes a ‘Body of Work’ is purposefully defined loosely here. This should be self-determined in consultation with the module tutors and be concretely addressed in the Project Proposal. For example, it may be a series of 20 images, a video-work, or a sound and image installation. Whatever form the Body of Work takes, it should be conceptually resonant with the topic explored and represented in the work.
  • Evidence of Research and Development, a Blog Booker summary of your blog, along with a paper copy and a digital copy of your updated Project Proposal. This should clearly illustrate the development of your strategy for making work and the research, development and experimentation underpinning it. The Research and Development may be comprised of blog entries, workbook, contact sheets, work-prints, tests etc.
  • A Reflective Report no longer than 800 words. Through this piece of writing, the strengths and weaknesses of the methods used to create the final work should be considered. In addition, this critical analysis should consider how the work may function within the context(s) it was created for and how it relates to contemporary photographic practice. The development of this piece of writing should evolve through consultation with the module tutors. Draft and redraft, and bring these drafts to tutorials for feedback.